Baden Backyard Games
The term athlete conjures up certain images. Chiseled bone structure. Rock-hard abs. But that’s not what we see in the everyday. With Baden’s backyard games our fenced in spaces become a special place where we can all become heroes. Or at least that’s what this print campaign would have you believe.
Rafael is #1. Yet Again.
Rafael Nadal is no stranger to the top. So when he regained the world number one ranking, Babolat wanted to celebrate appropriately. We developed a series of ads for use in print and digital to run across the US and Europe.
J.R. Simplot Rethinks the Pizza
J.R. Simplot provides vegetables to restaurants, schools, and basically anywhere you could sink a fork into something. As part of the National Pizza Expo (yep, that’s a thing) they asked us to develop a series of posters and print ads to open peoples’ minds about how roasted veggies could be used on pizza.
Jack Sock for President
It was a very strange election year. Seemed like just about anyone could run for president. So why couldn’t Jack Sock, professional tennis player? With our client, Babolat, we developed this unlikely candidate’s campaign. Bonus: I had a blast directing the videos.
Simon Fraser University
Simon Fraser University was living in the shadow of their competitor, U of BC. We thought the fastest way out was with interruptive, slightly irreverent print ads, posters, and digital banners. It not only grabbed eyes around BC, it generated 53,000,000 impressions over two months.
Arena has long tradition of success in the pool. And while Olympians knew the company well, amateurs did not. To help reach these club swimmers, we developed two campaigns that identify with everything it takes to do well in the water. Thanks to Kalie Kimball Malone for the art direction assist.
Crying Millennials Are Funny
Or, just weird. We made these spots for Polaris Office to capture the attention of millennials, who are notoriously skeptical of advertising.
Pearl Izumi Trail Running Shoes
To promote a killer line of trail running shoes we ran two campaigns. The first was a seres of marquees that aimed to capture the spirit of a day on the trail. The second was a series of social ads that explored who would be affected by such great shoes. Trigger warning: Sad animals below. […]
The Legend of Larry Bernandez
It started with a 30 second TV spot. It ended up much bigger than that. Weirder, too. Winner 2012 National Gold ADDY and 2012 NW ADDYs Gold/Best of Show.
Babolat Tennis Shoes
Tennis players are familiar with Babolat tennis rackets. After all, they invented the game. Like, literally invented tennis. We were asked to shine a light on their line of shoes. We leveraged, rearranged, and built upon a library of scratchy illustrations built for the European market to create this print series.
Here’s a batch of madness for the 2012 Seattle Mariners. Probably the last time I’ll ever need to worry about the glare off of Ichiro’s glasses.
GLG client, GE Care Innovations, asked us to introduce their Connect Caregiver product with a demo video. We thought they needed something else entirely. To best reach caregivers, Care Innovations had to prove that they knew what they went through every day. We set out with a small crew and met five incredible families. And I […]
Seattle Children’s Hospital “Anthem”
Seattle Children’s rebranded and wanted to present their new tagline, “Hope. Care. Cure.” in a :60 TV spot. We shot for three days at the hospital with director Ron Gross, including two set-ups in the OR during actual surgeries. There were no Junior Mint incidents. Barry Pepper performed the voice over. (Hell of a nice guy, […]
Mariners TV Sampler
A random sampling of Mariners TV spots from over the years. Way back to 1996 for the Buhner and the fly spot. Writers: John Schofield, Ben Steele, Mike Hayward, Joe Gerlitz and Jim Copacino. But not all at the same time. 2012 NW Addys Best of Show winner.
A Little Mariners Transit
Various Mariners Transit. I guess when you fry an egg on Ichiro’s bat, the OBIE judges like it. It’s an OBIE Silver Medalist.
Seattle Aquarium Blacklight Billboard
Another OBIE finalist. By day, a portrait of Seattle Aquarium’s moon jellies. By night, the biggest black light poster Seattle has ever seen. A combination of a special UV-sensitive paint and industrial strength black lights make it work.
This campaign launched a new Talking Rain infused water product called Twist. We introduced Twist into select US markets using wild postings, 30 sheet bulletins and transit boards. We also wrote the tagline, “Water, cooler.”
Ads for Year of the Monkey, a retail store selling antique furniture sourced in China. Copywriter, Mike Hayward.
One-offs, Orphans and Archival
Print, OOH and other stuff.
Washington State Lottery
A sampling of Washington State Lottery spots. Remember, you can’t win if you don’t play. (But honestly, you’re probably not gonna win, sorry.)
“I want to cure children, not mice.”
This is a five minute video we put together for Children’s. It presents the work of researcher Dr. Mike Jensen. And some determined and resilient families of young kids with cancer. You might want to grab a hankie for this one. I directed it, by the way.