This campaign launched a new Talking Rain infused water product called Twist. We introduced Twist into select US markets using wild postings, 30 sheet bulletins and transit boards. We also wrote the tagline, “Water, cooler.” Mike Hayward was the copywriter on this project.
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You know what people love? Cat videos. And that's what this site was going to be about. But somewhere along the way I got distracted and posted a bunch of advertising shit instead. (Besides, I don't have a cat. They seem like a lot of work and their food smells really bad.)