Provident Loan Society

Provident Loan Society

Provident Loan Society of New York is a very cool chain of NYC pawn shops founded in 1894 by rich guys with names like Morgan and Vanderbilt. They (PLS, not the old guys) came to GLG looking for a quick brand refresh and some posters that would appeal to a younger, hipper audience. The writer […]

Mariners Transit

Mariners Transit

Various Mariners Transit. I guess when you fry an egg on Ichiro’s bat, the OBIE judges like it. It’s a 2012 OBIE Silver Medalist. Mike Hayward is the writer on these.

2012 Mariners Transit

2012 Mariners Transit

Here are the transit kings that were part of the 2012 Mariners campaign.

Seattle Aquarium Blacklight Billboard

Seattle Aquarium Blacklight Billboard

A 2012 OBIE finalist. By day, a portrait of Seattle Aquarium’s moon jellies. By night, the biggest blacklight poster Seattle has ever seen. A combination of a special UV-sensitive paint and industrial strength black lights make it work.

Water, cooler.

Water, cooler.

This campaign launched a new Talking Rain infused water product called Twist. We introduced Twist into select US markets using wild postings, 30 sheet bulletins and transit boards. We also wrote the tagline, “Water, cooler.” Mike Hayward was the copywriter on this project.

One-offs, Orphans and Archival

One-offs, Orphans and Archival

Print, OOH and other stuff.