Everyday heroes

Everyday heroes

GLG client, GE Care Innovations, asked us to introduce their Connect Caregiver product with a demo video. We thought they needed something else entirely. To best reach caregivers, Care Innovations had to prove that they knew what they went through every day. We set out with a small crew and met five incredible families. Darren Vance was the writer. Lulu Gargiulo made beautiful pictures. And I did my best as director to honor these amazing people.