J.R. Simplot Rethinks the Pizza
J.R. Simplot provides vegetables to restaurants, schools, and basically anywhere you could sink a fork into something. As part of the National Pizza Expo (yep, that’s a thing) they asked us to develop a series of posters and print ads to open peoples’ minds about how roasted veggies could be used on pizza.
Rafael is #1. Yet Again.
Rafael Nadal is no stranger to the top. So when he regained the world number one ranking, Babolat wanted to celebrate appropriately. We developed a series of ads for use in print and digital to run across the US and Europe.
Jack Sock for President
It was a very strange election year. Seemed like just about anyone could run for president. So why couldn’t Jack Sock, professional tennis player? With our client, Babolat, we developed this unlikely candidate’s campaign. Graeme Hanson is the writer. Chris Meurer is the DP. Luke Burbank is Jack’s perfect foil. I did my best as […]
Baden Backyard Games
The term athlete conjures up certain images. Chiseled bone structure. Rock-hard abs. But that’s not what we see in the everyday. With Baden’s backyard games our fenced in spaces become a special place where we can all become heroes. Or at least that’s what this print campaign would have you believe. Graeme Hanson made some […]
Arena Swimwear
Arena has long tradition of success in the pool. And while Olympians knew the company well, amateurs did not. To help reach these club swimmers, we developed two campaigns that identify with everything it takes to do well in the water. Graeme Hanson was the writer. Kalie Kimball Malone with the art direction assist.
Crying Millennials Are Funny
Or, just weird. We made these spots for Polaris Office to capture the attention of millennials, who are notoriously skeptical of advertising. Worked with Graeme Hanson on these. David Wild directed.
Pearl Izumi Trail Running Shoes
To promote a killer line of trail running shoes we ran two campaigns. The first was a seres of marquees that aimed to capture the spirit of a day on the trail. The second was a series of social ads that explored who would be affected by such great shoes. Trigger warning: Sad animals below. […]
The Legend of Larry Bernandez
It started with a 30 second TV spot. It ended up much bigger than that. Weirder, too. Winner 2012 National Gold ADDY and 2012 NW ADDYs Gold/Best of Show. Done with the incomparable Mike Hayward.
Babolat Tennis Shoes
Tennis players are familiar with Babolat tennis rackets. After all, they invented the game. Like, literally invented tennis. We were asked to shine a light on their line of shoes. We leveraged, rearranged, and built upon a library of scratchy illustrations built for the European market to create this print series.
Provident Loan Society
Provident Loan Society of New York is a very cool chain of NYC pawn shops founded in 1894 by rich guys with names like Morgan and Vanderbilt. They (PLS, not the old guys) came to GLG looking for a quick brand refresh and some posters that would appeal to a younger, hipper audience. The writer […]
Mariners TV
Here’s a batch of madness for the 2012 Seattle Mariners. Probably the last time I’ll ever need to worry about the glare off of Ichiro’s glasses. Teamed with Mike Hayward on these. Perfectly edited by Troy Murison at Dubs, Inc.
Everyday Heroes
GLG client, GE Care Innovations, asked us to introduce their Connect Caregiver product with a demo video. We thought they needed something else entirely. To best reach caregivers, Care Innovations had to prove that they knew what they went through every day. We set out with a small crew and met five incredible families. Darren […]
Seattle Children’s Hospital “Anthem”
Seattle Children’s rebranded and wanted to present their new tagline, “Hope. Care. Cure.” in a :60 TV spot. We shot for three days at the hospital with director Ron Gross, including two set-ups in the OR during actual surgeries. There were no Junior Mint incidents. Mr. Mike Hayward is the writer. Mr. Barry Pepper performed […]
Mariners TV Sampler
A random sampling of Mariners TV spots from over the years. Way back to 1996 for the Buhner and the fly spot. Writers: John Schofield, Ben Steele, Mike Hayward, Joe Gerlitz and Jim Copacino. But not all at the same time. 2012 NW Addys Best of Show winner.
A Little Mariners Transit
Various Mariners Transit. I guess when you fry an egg on Ichiro’s bat, the OBIE judges like it. It’s an OBIE Silver Medalist. Mike Hayward is the writer on these.
Seattle Aquarium Blacklight Billboard
Another OBIE finalist. By day, a portrait of Seattle Aquarium’s moon jellies. By night, the biggest black light poster Seattle has ever seen. A combination of a special UV-sensitive paint and industrial strength black lights make it work.
Sound Transit Posters
Series of posters promoting the Sound Transit Tacoma to Seattle Seahawks shuttle.
Water, Cooler.
This campaign launched a new Talking Rain infused water product called Twist. We introduced Twist into select US markets using wild postings, 30 sheet bulletins and transit boards. We also wrote the tagline, “Water, cooler.” Mike Hayward was the copywriter on this project.
Monkey Business
Ads for Year of the Monkey, a retail store selling antique furniture sourced in China. Copywriter, Mike Hayward.
Pike Place Market Stuff
Here are some posters and a Facebook “Like” tab for Pike Place Market. We wanted to capture the historic vibe of the place while bringing a bit of an edge to the message. Jim Copacino and Cliff McCloe were the writers on these.
Washington State Lottery
A sampling of Washington State Lottery spots I did with writer John Schofield. Directed by David Wild, Adam Bernstein and Ron Gross.
“I want to cure children, not mice.”
This is a five minute video we put together for Children’s. It presents the work of researcher Dr. Mike Jensen. And some determined and resilient families of young kids with cancer. You might want to grab a hankie for this one. Jim Copacino was the writer. The amazing Lulu Gargiulo shot it. I directed it.
A Little Bit of Logo Design
Occasionally I get asked to do a logo. Here are a few. Most of these were built for freelance clients. Some were for clients of GLG and McCann Erickson. Oh, the latin on the Eugene Sherman (high-end house flippers) translates to “Hammer time. Can’t touch this.”