Jack Sock for President
It was a very strange election year. Seems like just about anyone could run for president. So why couldn’t Jack Sock, professional tennis player? Our great client, Babolat, asked us to develop this unlikely candidate’s campaign. Done with the fine folks at GLG. Graeme Hanson is the writer. Chris Meurer is the DP. Luke Burbank […]
Crying millennials are funny
Or, just weird. We made these spots for Polaris Office to capture the attention of millennials, who are notoriously skeptical of advertising. Worked with Graeme Hanson on these. The incomparable David Wild directed.
Pearl Izumi Trail Running Shoes
These are marquees for the Pearl Izumi Trail Running landing page. Cool shoes. Great client. Graeme Hanson is the copywriter.
Premera TV
Ads for a health insurance provider can be pretty dry. To prevent that, we slathered them with some beautiful animation we put together with the gang at The New Blank. Copywritten by Mr. Copacino. Terrific original music by Mr. Buroker at Hearby.
The Legend of Larry Bernandez
It started with a 30 second TV spot. It ended up much bigger than that. Weirder, too. Winner 2012 National Gold ADDY and 2012 NW ADDYs Gold/Best of Show. Done with the incomparable Mike Hayward.
Provident Loan Society
Provident Loan Society of New York is a very cool chain of NYC pawn shops founded in 1894 by rich guys with names like Morgan and Vanderbilt. They (PLS, not the old guys) came to GLG looking for a quick brand refresh and some posters that would appeal to a younger, hipper audience. The writer […]
2012 Mariners TV
Here’s a batch of madness for the 2012 Seattle Mariners. Probably the last time I’ll ever need to worry about the glare off of Ichiro’s glasses. Teamed with Mike Hayward on these. Perfectly edited by Troy Murison at Dubs, Inc.
Everyday heroes
GLG client, GE Care Innovations, asked us to introduce their Connect Caregiver product with a demo video. We thought they needed something else entirely. To best reach caregivers, Care Innovations had to prove that they knew what they went through every day. We set out with a small crew and met five incredible families. Darren […]
Seattle Children’s Hospital “Anthem”
Seattle Children’s rebranded and wanted to present their new tagline, “Hope. Care. Cure.” in a :60 TV spot. We shot for three days at the hospital with director Ron Gross, including two set-ups in the OR during actual surgeries. There were no Junior Mint incidents. Mr. Mike Hayward is the writer. Mr. Barry Pepper performed […]
Mariners TV Sampler
A random sampling of Mariners TV spots from over the years. Way back to 1996 for the Buhner and the fly spot. Writers: John Schofield, Ben Steele, Mike Hayward, Joe Gerlitz and Jim Copacino. But not all at the same time. 2012 NW Addys Best of Show winner.