Jack Sock for President
It was a very strange election year. Seemed like just about anyone could run for president. So why couldn’t Jack Sock, professional tennis player? With our client, Babolat, we developed this unlikely candidate’s campaign. Bonus: I had a blast directing the videos.
Crying Millennials Are Funny
Or, just weird. We made these spots for Polaris Office to capture the attention of millennials, who are notoriously skeptical of advertising.
The Legend of Larry Bernandez
It started with a 30 second TV spot. It ended up much bigger than that. Weirder, too. Winner 2012 National Gold ADDY and 2012 NW ADDYs Gold/Best of Show.
Here’s a batch of madness for the 2012 Seattle Mariners. Probably the last time I’ll ever need to worry about the glare off of Ichiro’s glasses.
GLG client, GE Care Innovations, asked us to introduce their Connect Caregiver product with a demo video. We thought they needed something else entirely. To best reach caregivers, Care Innovations had to prove that they knew what they went through every day. We set out with a small crew and met five incredible families. And I […]
Seattle Children’s Hospital “Anthem”
Seattle Children’s rebranded and wanted to present their new tagline, “Hope. Care. Cure.” in a :60 TV spot. We shot for three days at the hospital with director Ron Gross, including two set-ups in the OR during actual surgeries. There were no Junior Mint incidents. Barry Pepper performed the voice over. (Hell of a nice guy, […]
Mariners TV Sampler
A random sampling of Mariners TV spots from over the years. Way back to 1996 for the Buhner and the fly spot. Writers: John Schofield, Ben Steele, Mike Hayward, Joe Gerlitz and Jim Copacino. But not all at the same time. 2012 NW Addys Best of Show winner.
Washington State Lottery
A sampling of Washington State Lottery spots. Remember, you can’t win if you don’t play. (But honestly, you’re probably not gonna win, sorry.)
“I want to cure children, not mice.”
This is a five minute video we put together for Children’s. It presents the work of researcher Dr. Mike Jensen. And some determined and resilient families of young kids with cancer. You might want to grab a hankie for this one. I directed it, by the way.