The term athlete conjures up certain images. Chiseled bone structure. Rock-hard abs. But that’s not what we see in the everyday. With Baden’s backyard games our fenced in spaces become a special place where we can all become heroes. Or at least that’s what this print campaign would have you believe.
J.R. Simplot provides vegetables to restaurants, schools, and basically anywhere you could sink a fork into something. As part of the National Pizza Expo (yep, that’s a thing) they asked us to develop a series of posters and print ads to open peoples’ minds about how roasted veggies could be used on pizza.
Simon Fraser University was living in the shadow of their competitor, U of BC. We thought the fastest way out was with interruptive, slightly irreverent print ads, posters, and digital banners. It not only grabbed eyes around BC, it generated 53,000,000 impressions over two months.
Arena has long tradition of success in the pool. And while Olympians knew the company well, amateurs did not. To help reach these club swimmers, we developed two campaigns that identify with everything it takes to do well in the water. Thanks to Kalie Kimball Malone for the art direction assist.
Tennis players are familiar with Babolat tennis rackets. After all, they invented the game. Like, literally invented tennis. We were asked to shine a light on their line of shoes. We leveraged, rearranged, and built upon a library of scratchy illustrations built for the European market to create this print series.