Simon Fraser University
Simon Fraser University was living in the shadow of their competitor, U of BC. We thought the fastest way out was with interruptive, slightly irreverent print ads, posters, and digital banners. It not only grabbed eyes around BC, it generated 53,000,000 impressions over two months.
A Little Mariners Transit
Various Mariners Transit. I guess when you fry an egg on Ichiro’s bat, the OBIE judges like it. It’s an OBIE Silver Medalist.
Seattle Aquarium Blacklight Billboard
Another OBIE finalist. By day, a portrait of Seattle Aquarium’s moon jellies. By night, the biggest black light poster Seattle has ever seen. A combination of a special UV-sensitive paint and industrial strength black lights make it work.
This campaign launched a new Talking Rain infused water product called Twist. We introduced Twist into select US markets using wild postings, 30 sheet bulletins and transit boards. We also wrote the tagline, “Water, cooler.”
Ads for Year of the Monkey, a retail store selling antique furniture sourced in China. Copywriter, Mike Hayward.
One-offs, Orphans and Archival
Print, OOH and other stuff.