Life’s too short to be in the wrong relationship. Or make lame advertising.

Kurt Reifschneider
206 399-3792
kreifschneider@comcast.net

Finding the right creative partner is a bit like dating. It’s as much about style, taste, and temperament as it is about physical attraction. Sure, outward appearances matter, so here’s my head shot: I’m a multiple Clio and Cannes award winner, worked at top agencies McCann/Erickson Seattle, Copacino+Fujikado, and GLG, and have grown client accounts for Babolat, Seattle Mariners, Microsoft, Seattle Children’s Hospital, and more.

But, if we ever meet in person, here’s some other stuff you’ll learn about me:

  • My creative direction is idea-first, channel-agnostic, and human-centric. I believe audiences are people too, even B2B audiences, and you don’t win customers by boring them to death.
  • I know people appreciate a sense of humor and that witty brands are memorable. Serious is fine, too. But there has to be an emotional connection made.
  • I’ve found results follow engagement and engagement starts with attracting attention.
  • And I believe while good ideas can come from anywhere, creative artists are responsible for crafting those ideas into breakthrough advertising. That’s what I do, that’s what I expect from the creative teams I direct.

Oh, and I’m a drummer who loves to wrench on my 1963 Pontiac Bonneville. We might talk about that, too.

January 2013-Present
Creative Director, The Garrigan Lyman Group, Seattle

July 2012-January 2013
Freelance Art/Creative Director

2002-July 2012
Associate Creative Director, Copacino+Fujikado, Seattle

1999-2002
Freelance Art/Creative Director

1993-1999
SVP, Creative Director, McCann/Erickson, Seattle

1989-1993
Senior Art Director, Sharp Hartwig, Seattle

Accounts I’ve worked on:
Toshiba, PAWS, Washington State Tourism, Caterpillar Truck and Marine Engines, Pacific Science Center, Sierra Online Games, Northwest Hospital Breast Center, Seattle Children’s Hospital and Research Institute, Seattle Mariners, United Way of King County, Nescafé, Boston Market, Au Bon Pain, REI, Homestreet Bank, Washington State Lottery, Washington Mutual Bank, Drugstore.com, Altrec.com, GMC Trucks, Air Canada, Sound Transit, Starbucks Coffee, Coca-Cola, Seattle Art Museum, Haggen/Top Foods, Intel, Woodland Park Zoo, Washington Dental Service, T-Mobile, Philips Healthcare, Exofficio, Safeco Insurance, Talking Rain Water, Hollywood Video, Premera Blue Cross, Pike Place Fish, Noble House Hotels and Resorts, Microsoft, Zehrung Paints and Coatings, Puget Sound Blood Center, Fluke, Western Star Trucks, Crystal Mountain, Powerade, Year of the Monkey, Washington State Department of Ecology, Expeditors International, Pike Place Market, Pacific Place Shopping Center, Symetra Financial, Washington State University, Disney, Seattle Aquarium, Washington Forest Protection Association, World Vision, Intermec, Polaris Office, Babolat, Eviva (formerly Puget Sound Surgical Center), Simon Fraser University, Provident Loan Society, Pearl Izumi, BW LPG, MOD Pizza, J.R. Simplot, Dairy Farmers of Washington, Smith Brothers Farms, Alpenrose

Recognition:
One Show Gold Pencil, gold and silver Clios, D&AD, Cannes silver Lions, ADDYs (Northwest and National, 2012 Best of Show), EMMYs, ANDYs, OBIEs, CA Advertising Annual, Print Interactive Annual, gold and silver EFFIEs, London International Advertising Awards, Radio Mercury Award (yes, I wrote radio with Mike Hayward). Featured in Communication Arts, Print, Archive, Creativity, Adweek, Advertising Age and Entertainment Weekly magazines.

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