kurtreifschneider.com

Premera TV

admin — Fri, 19 Oct 2012 17:24:56 +0000

Ads for a health insurance provider can be pretty dry. To prevent that, we slathered them with some beautiful animation we put together with the gang at The New Blank. Copywritten by Mr. Copacino. Terrific original music by Mr. Buroker at Hearby.

The Legend of Larry Bernandez

admin — Sat, 05 May 2012 00:15:38 +0000

It started with a 30 second TV spot. It ended up much bigger than that. Weirder, too. Winner 2012 National Gold ADDY and 2012 NW ADDYs Gold/Best of Show. Done with the incomparable Mike Hayward.

2012 Mariners TV

admin — Wed, 14 Mar 2012 02:53:21 +0000

Here’s a batch of madness for the 2012 Seattle Mariners. Probably the last time I’ll ever need to worry about the glare off of Ichiro’s glasses. Teamed with Mike Hayward on these. Perfectly edited by Troy Murison at Dubs, Inc.

Seattle Children’s Hospital “Anthem”

admin — Mon, 05 Mar 2012 01:30:32 +0000

Seattle Children’s rebranded and wanted to present their new tagline, “Hope. Care. Cure.” in a :60 TV spot. We shot for three days at the hospital with director Ron Gross, including two set-ups in the OR during actual surgeries. There were no Junior Mint incidents. Mr. Mike Hayward is the writer. Mr. Barry Pepper performed the voice over. (Hell of a nice guy, by the way.)

Mariners TV Sampler

admin — Mon, 05 Mar 2012 01:25:15 +0000

A random sampling of Mariners TV spots from over the years. Way back to 1996 for the Buhner and the fly spot. Writers: John Schofield, Ben Steele, Mike Hayward, Joe Gerlitz and Jim Copacino. But not all at the same time.

2012 NW Addys Best of Show winner.

Mariners Transit

admin — Sat, 03 Mar 2012 22:23:36 +0000

Various Mariners Transit. I guess when you fry an egg on Ichiro’s bat, the OBIE judges like it. It’s a 2012 OBIE Silver Medalist. Mike Hayward is the writer on these.

2012 OBIE Silver Medalist

2012 Mariners Transit

admin — Sat, 03 Mar 2012 22:13:37 +0000

Here are the transit kings that were part of the 2012 Mariners campaign.

Seattle Aquarium Blacklight Billboard

admin — Fri, 02 Mar 2012 05:31:30 +0000

A 2012 OBIE finalist. By day, a portrait of Seattle Aquarium’s moon jellies. By night, the biggest blacklight poster Seattle has ever seen. A combination of a special UV-sensitive paint and industrial strength black lights make it work.

Sound Transit Posters

admin — Mon, 27 Feb 2012 22:36:04 +0000

Series of posters promoting the Sound Transit Tacoma to Seattle Seahawks shuttle.

Water, cooler.

admin — Tue, 28 Feb 2012 05:00:49 +0000

This campaign launched a new Talking Rain infused water product called Twist. We introduced Twist into select US markets using wild postings, 30 sheet bulletins and transit boards. We also wrote the tagline, “Water, cooler.” Mike Hayward was the copywriter on this project.